As a Web Strategist I strive to define and deliver user and community needs, business goals, and web technology to craft and deliver long term successful web programs for companies. To learn more, see the three web strategy spheres.
The focus of this blog is to discuss on how web tools enable companies to connect with customers. Get started by reading all analytical posts tagged Web Strategy.
As a practitioner, measurement is key to managing how social media is used for personal or a company. I've created a social media scorecard which is a benchmark of all the tools I use: blog, facebook, social networks, twitter, and many others.